Avoiding food allergens and ingredients linked to intolerances (such as dairy, lactose or soya) is quite common in Europe, especially among younger consumers. And there has been a steady increase in the number of free-from claims in European food and drink launches between 2014 and 2019. The percentage of food and drink launches featuring low/no/reduced allergen claims has increased from 12% in April 2014-March 2015 to 16% in April 2018-March 2019, according to Mintel Global New Products Database (GNPD). Read article.
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