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Free-from diets: how to make the most of the opportunities

Avoiding food allergens and ingredients linked to intolerances (such as dairy, lactose or soya) is quite common in Europe, especially among younger consumers. And there has been a steady increase in the number of free-from claims in European food and drink launches between 2014 and 2019. The percentage of food and drink launches featuring low/no/reduced allergen claims has increased from 12% in April 2014-March 2015 to 16% in April 2018-March 2019, according to Mintel Global New Products Database (GNPD). Read article.

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